The Ledger
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Mailplane resists SaaS trends by offering perpetual licenses instead of subscriptions
“It's just a one-time purchase. It's a regular app. You buy it and so you can use it as long as you want. And we provide updates and from time to time we sell a major update where you can get where you can get it for discount price.”
Mailplane operates as a fully bootstrapped business with no outside capital
“It's all bootstrapped.”
Mailplane tracks active users by measuring minor software update downloads
“The most important number for us is the number of users who download updates. So if they, if you know, if we publish a minor update, then we see the numbers, the number of users who are downloading it. And that's an important number for us. So we know about ho…”