Lars Steiger, founder of desktop Gmail client Mailplane, confirms the company's funding structure to host Nathan Latka.
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“It's all bootstrapped.”
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More from Lars Steiger
Insight
Founders should maximize established products rather than launching new ones
“It's difficult to launch a new product. To find the audience and stuff like that. And so if you have a product in place, which is pretty established, then the best thing is to continue doing it and make the best out of it.”
Lars SteigerDec 10, 2016▶ 9:01EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
AssertionNot checkable as stated
Mailplane serves approximately 10,000 paying customers, says CEO Lars Steiger
“It's in the 10,000.”
Lars SteigerDec 10, 2016▶ 3:34EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
AssertionNot checkable as stated
Mailplane receives approximately 5,000 free trial sign-ups every single month
“Per month it's about I think about 5000 about that.”
Lars SteigerDec 10, 2016▶ 4:12EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
Disclosure
Mailplane resists SaaS trends by offering perpetual licenses instead of subscriptions
“It's just a one-time purchase. It's a regular app. You buy it and so you can use it as long as you want. And we provide updates and from time to time we sell a major update where you can get where you can get it for discount price.”
Lars SteigerDec 10, 2016▶ 4:59EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
AssertionNot checkable as stated
Lars Steiger runs the entire Mailplane business as a solo founder
“Actually, it's just me working on it. Yeah. And yeah, I run the whole business.”
Lars SteigerDec 10, 2016▶ 5:43EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
Disclosure
Mailplane tracks active users by measuring minor software update downloads
“The most important number for us is the number of users who download updates. So if they, if you know, if we publish a minor update, then we see the numbers, the number of users who are downloading it. And that's an important number for us. So we know about ho…”
Lars SteigerDec 10, 2016▶ 11:29EP 504: MailPlaneApp 10,000+ Customers With BetterGmail with CEO Lars Steiger
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