The Ledger
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Founders should maximize established products rather than launching new ones
“It's difficult to launch a new product. To find the audience and stuff like that. And so if you have a product in place, which is pretty established, then the best thing is to continue doing it and make the best out of it.”
Mailplane receives approximately 5,000 free trial sign-ups every single month
“Per month it's about I think about 5000 about that.”
Mailplane resists SaaS trends by offering perpetual licenses instead of subscriptions
“It's just a one-time purchase. It's a regular app. You buy it and so you can use it as long as you want. And we provide updates and from time to time we sell a major update where you can get where you can get it for discount price.”
Lars Steiger runs the entire Mailplane business as a solo founder
“Actually, it's just me working on it. Yeah. And yeah, I run the whole business.”
Mailplane operates as a fully bootstrapped business with no outside capital
“It's all bootstrapped.”
Mailplane tracks active users by measuring minor software update downloads
“The most important number for us is the number of users who download updates. So if they, if you know, if we publish a minor update, then we see the numbers, the number of users who are downloading it. And that's an important number for us. So we know about ho…”