The Ledger
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Most 2012 social media software acquisitions failed to deliver for acquirers
“Most of those acquisitions were great for the companies that were acquired, but they, the business model did not work out the way a lot of those big companies thought.”
ShareThis ranks as a top 10 digital property by tool distribution
“So it was and is a top 10 property if you just look at the distribution of the tools.”
ShareThis tools are installed on over three million domains globally
“So we sit on over three million domains globally.”
ShareThis generates the majority of its revenue through data licensing
“Right now we make money mostly through licensing the data.”
ShareThis tracks 30 to 40 million users sharing entertainment content
“We have, you know, 30 or forty million people who've shared content in the entertainment vertical that are interested in entertainment content.”
70% of ShareThis's publishers and data originate outside the United States
“Now, the other thing that's really our moat, so to speak, is that 70% of the publishers and the data is non-US which is surprising to a lot of people, right?”
ShareThis charges its flat-fee SaaS data customers $10,000 to $15,000 monthly
“I would say the average is 10 to 15,000.”
Procter & Gamble reduced its ad vendor count from 500 to 50
“Procter & Gamble is a good example. They've gone from. 500 vendors to 50 vendors in the last two or three years.”
Ad media businesses pay 40% to 50% of revenue to publishers
“Media business, you know, when you run your inventory, generally. 40 to 50% of that money goes to the publisher, so to speak, directly for that inventory. And so it's a lower margin, more capital intensive business.”
ShareThis's legacy advertising media revenue significantly exceeded $10 million annually
“Significantly more than ten million.”