The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 18 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Garst: Boom Social opt-in landing pages convert between 46% and 64%
“Since we run three of them, we have we have three different landing pages, and they convert from between 46% to a crazy 64%. We have one that actually converts at a 64% conversion rate.”
Garst: Community support, not just content, drives her paid membership's true value
“And the value proposition to that is, of course, lots of training, but I think it's bigger than that. I think it's the community and the support that is inside of that, you know, group. We basically support those who become members of our inner circle inside o…”
Garst: Facebook Offers beat standard ads and boosted posts in organic reach
“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”
Garst: Boom Social Generates $56,494 Monthly in Continuity Revenue
“To answer your question directly in the timeframe that since the last time I was a guest to today, because these numbers are as of this morning, we're now generating a 56,494 dollars a month in our continuity program. That's about a 245% increase since the las…”
Garst: 11.2% of free offer opt-ins purchase the $9 upsell
“11.2% of the people who take the free offer take the nine dollar up sale, and then about 70% of those will take the dollar trial directly, and then about 30% will eventually take, or the other 30% will eventually take us up On the offer through a three-stage a…”
Garst: Boom Social members retain for 5.4 months on average
“On average our members stay with us about 5.4 months.”
Garst: Boom Social averages a $263 LTV against a $67 CAC
“Basically an average customer value of about 263 dollars. It cost us about a customer acquisition cost is about 67. So our ROI is still, like, 392%.”
Kim Garst: Boom Social gets 82% of traffic from Facebook ads
“About, for us, for example, about 18% of our traffic comes free, totally free, using social media. Yup. And then the other 82% is Facebook ads.”
Kim Garst: Boom Social email list reached 187,000 subscribers via Facebook ads
“And our list list is now of a 187,000. And I attribute much of that to Facebook ads.”
Kim Garst: Boom Social email open rates are currently 15% to 17%
“My open rates used to be, you know, 18 to 20%, sometimes a little more than that, but right now they're about 15 to 17%.”
Garst predicts Boom Social will pass $2 million in 2016 revenue
“But I would say we'll be over two million this year, simply because of, you know, this is one piece of our income, one income stream for us, but we do you know, we have a Facebook ads course And rolling out a Facebook live course and a few other things, as wel…”
Garst: A free e-book drove 12,000 new email subscribers in one month
“Oh, I think we're at almost 12,000 new subscribers in, in the last month. We just did a meeting on that actually this morning.”
Garst: Her membership site added over 400 paying subscribers in one month
“We added over 400 new people to our inner circle in the past month.”
Garst's paid membership site maintains an 85% to 87% monthly retention rate
“And, you know, just the lifetime, we have a, an, about an 87, anywhere from 85 to 87 retention percent retention rate.”
Garst: Recurring income streams should be the backbone of any creator company
“So having that reoccurring income stream, in my opinion, is should be the backbone of any company.”
Garst: Her paid membership reached 560 active members after a marketing push
“We have about 560 as of this morning, and most of that, incidentally, like I said, has come in in the last 30 days because we have really been concentrating on marketing”
Kim Garst: Boom Social generated slightly over $1 million in 2015 revenue
“Yes, we were just a little over. I don't have the exact numbers, because I knew we were going to be talking a continuity program, so that's really all I ask for hard numbers on this morning.”
Garst: Her successful lead magnet ebook originated by expanding a blog post
“So in this particular example, just to kind of give you the back end of how this started, this originally started as a blog post, and it was 17 post ideas at the time. And it was so hugely popular that we're like, wow, obviously this is a pain point for people…”