Kim Garst discusses the stability of continuity membership models versus launch-based product cycles.
Assertion Not checkable as stated
Garst: Boom Social opt-in landing pages convert between 46% and 64%
“Since we run three of them, we have we have three different landing pages, and they convert from between 46% to a crazy 64%. We have one that actually converts at a 64% conversion rate.”
Insight
Garst: Community support, not just content, drives her paid membership's true value
“And the value proposition to that is, of course, lots of training, but I think it's bigger than that. I think it's the community and the support that is inside of that, you know, group. We basically support those who become members of our inner circle inside o…”
Insight
Garst: Facebook Offers beat standard ads and boosted posts in organic reach
“When you do a Facebook offer versus a Facebook ad, or just, you know, put it up and boost it, Facebook offers, for some reason, outperform in reach versus, for the same dollar amount, essentially, as some other methods of, that Facebook has for you to spend mo…”
Disclosure
Garst: Boom Social Generates $56,494 Monthly in Continuity Revenue
“To answer your question directly in the timeframe that since the last time I was a guest to today, because these numbers are as of this morning, we're now generating a 56,494 dollars a month in our continuity program. That's about a 245% increase since the las…”
Assertion Not checkable as stated
Garst: 11.2% of free offer opt-ins purchase the $9 upsell
“11.2% of the people who take the free offer take the nine dollar up sale, and then about 70% of those will take the dollar trial directly, and then about 30% will eventually take, or the other 30% will eventually take us up On the offer through a three-stage a…”
Disclosure
Garst: Boom Social members retain for 5.4 months on average
“On average our members stay with us about 5.4 months.”