The Ledger
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Eyeota handles the most offline data onboarding outside the US
“Another part of our business is the onboarding of offline data, and we're the company that does the largest amount of this outside the United States, although we do it in the U.S. Now.”
Eyeota transactional revenue resists erosion from brands bringing media buying in-house
“We're not seeing it because our data is being sold not only through advertising and media and to a whole bunch of other channels where It makes sense for them to buy it on a use case by use case basis. So, you know, PM or the like. So that part of our business…”
Eyeota tracks 3.5 billion unique users across 30,000 global publishers
“We track 3.5 billion uniques across the planet and our data is based out of a variety of different things. I suppose the base levers, base level is based on relationships with over 30,000 publishers around the globe.”
Eyeota integrates into over 100 global audience data platforms
“We're integrated into over a hundred of the world's leading platforms that you use assume audience data. So those can be DSPs, they can be DMPs, they can be MarTech platforms, they can be, you know, content delivery systems, they can be native ad platforms, mo…”
Eyeota's fastest-growing revenue streams are Data as a Service and SaaS
“The fastest growing areas are the areas where we're selling data as a service, or we're selling things on a SaaS basis where we're distributing data or doing onboarding as a service.”
Eyeota has thousands of advertisers buying its data monthly
“We have Thousands and thousands of advertisers buying our data on a monthly basis.”
Eyeota's audience data marketplace remains its primary revenue driver
“I'd say probably the leader for us is where we started from seven years ago, globally, that was building out an audience data marketplace.”
Eyeota raised $12 million total through its Series A round
“You know, the last, as of the Series A, we'd raise twelve million dollars.”