The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Only 18% of digital ads reach consumers in lean-back posture
“According to our analytics, only about 18% of digital ads are delivered to consumers in that lean back at home position.”
Flashtalking has been profitable every single day since its founding
“The company has been profitable since day one, and that's why there's never been a penny of outside capital. It's been profitable every day of its existence.”
Nardone: Flashtalking Founders Sold 60% Stake to TA Associates in 2013
“Never took outside capital. Founders built the company from the ground up, funded it out of their own pockets, and then sold a 60% stake in the company to TA Associates.”
Nardone: TA Associates Deal Injected Zero Primary Capital into Flashtalking
“No, no, no influx of cash at all. All that money went to the founders. So there's no outside capital in flash talking.”
Nardone: 40 clients generate roughly 80% of Flashtalking revenue
“I would say that there's about 40 clients that account for 80% of the revenue. And those are people like Walmart and American Express and Verizon and AT&T.”
Flashtalking delivers 15 billion to 40 billion impressions per month
“So we probably range anywhere from fifteen billion to forty billion a month. Depending on the time of the year.”
Nardone: Flashtalking evaluates 14 to 15 data dimensions for ad personalization
“We take it to a, to very complicated decision models where we can use things like what the weather is, where the consumer is at the moment, what demographic profiles do they have, whether they've been to the website or not, whether they're a current customer, …”