why aren't all 9 resolved? a statement only gets an assessment when the public
record can support or contradict it. opinions and what-ifs never can, and 0 checkable
ones are still open, waiting for their date. predictions held up or didn't;
assertions are supported or contradicted. on every card:
▮▮▮▮▮ certainty ·
▮▮▮▮▮ debate potential. speakers are clickable
Assertion Not checkable as stated
Lincoln: Most marketing agencies operate at 20% to 30% profit margins
“As far as profit, you know, our margins for most agencies, ours included is, is, isn't the kind of like 20 to 30% range off of gross.”
Assertion Not checkable as stated
Ignite Visibility's client retainers range from $2,000 to $20,000 monthly
“So our general contracts are between 2000 dollars a month, all the way up to 20,000 dollars a month. A good size contract for us is around 4000 dollars or five,”
Assertion Not publicly verifiable
Ignite Visibility generated nearly $1M in revenue in its first year
“The first year we did just under a million dollars.”
Assertion Not publicly verifiable
Ignite Visibility generated over $2M in revenue in 2015
“And in 2015, we did a little over two.”
Prediction Not publicly verifiable
Ignite Visibility is projected to surpass $3M in 2016 revenue
“This year we'll be over three.”
Assertion Not checkable as stated
Ignite Visibility receives 200 to 300 inbound leads per month
“Ignite visibility. We get over two, 300 leads a month from people who are requesting our services.”
Assertion Not checkable as stated
John Lincoln left a $100K+ salary at SEO Inc. to launch agency
“It was you know, over a 100,000. So I was making really good money.”
Disclosure
John Lincoln launched Ignite Visibility with a $10,000 personal investment
“So I had invest personally about 10,000 dollars that I had saved up on my own.”
Assertion Not checkable as stated
Ignite Visibility operates with 30 employees and roughly 70 clients
“You know, our company has, you know, 30 employees. We've got about 70 clients.”