The Ledger
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Colley claims Pulse predicts ad emotional reactions with 97% accuracy
“On predicting the outcome of emotional responses to creative content. So when someone is publishing a piece of content, are they going to feel angry about it? Are they going to feel sad about it? Confused? Unhappy? How many people are going to engage with it? …”
Colley claims Pulse uses quantum computation to process marketing data
“The tech stack that we have behind this has meant that we've had to deploy some quantum computation elements as well and a variety of other facets to the product in the backend to handle these vast quantities of data that we have.”
Colley: Pulse has roughly 100 agencies ready to onboard at launch
“At the moment, we're pre-rev but as soon as we hit revenue generation, we know that we have a hundred and so agencies that are going to be taking the platform on from day one.”
Colley self-funded £1.33M of Pulse via his marketing agency
“So a 150,000 has come from private investors. The rest has come from me and the money that I've accrued over the past, however long by running my marketing agency.”