The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure
Opt Intelligence generated approximately $10 million in TTM revenue
“Our revenue over the past 12 months is approximately ten million.”
Joe Broumand Jul 26, 2019 ▶ 10:38 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
Assertion Not checkable as stated
Advertisers have continuously bought Opt Intelligence leads for over 10 years
“Then, you know, we have advertisers that have been buying with us for 10 plus years, 10. And I'm totally serious. They, without fail, without stopping buying them from us.”
Joe Broumand Jul 26, 2019 ▶ 13:55 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
Disclosure
Joe Broumand retains less than 50% equity in Opt Intelligence
“No, less than 50.”
Joe Broumand Jul 26, 2019 ▶ 15:26 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
Disclosure
Opt Intelligence pays its digital publishers a 50-60% revenue share
“Well, I mean, if I'm talking to a publisher, I'd probably say fifty-fifty and then go up to like 55 or 60 potentially depending upon who it is, but yeah, somewhere around that.”
Joe Broumand Jul 26, 2019 ▶ 6:21 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
Disclosure
Opt Intelligence network includes 250 publishers and slightly fewer advertisers
“Publishers, we have a little over two 50, 250, and advertisers a little bit under that at any given time.”
Joe Broumand Jul 26, 2019 ▶ 10:16 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
Disclosure
Opt Intelligence raised just $300,000 at its founding 15 years ago
“We raised about 300 grand when we started 15 years ago.”
Joe Broumand Jul 26, 2019 ▶ 11:03 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
Disclosure
Opt Intelligence operates with a team of fewer than 20 people
“We've got just under 20 people.”
Joe Broumand Jul 26, 2019 ▶ 11:40 1462 With $10m in TTM Revenues, Are You Missing Out on Opt-In Advertising?
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