The Ledger
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Goldenberg: Borrowell raised $5.4M seed round mixing debt and equity
“So we've raised at the end of last year, we raised 5.4 million. And Series A? It was actually it was actually sort of a seed on steroids. It included both the debt capital that we lend out and equity to build the business.”
Goldenberg: Equitable Bank invested in Canadian fintech Borrowell
“We have a small schedule a bank in Canada called equitable who's invested money in us as well.”
Goldenberg: Borrowell charges between 1% and 5% in origination fees
“We have origination fees between one and five percent.”
Goldenberg: Borrowell is raising under $20M in Series A equity
“Less than twenty million. In terms of equity capital, but a significant amount, especially for a Canadian raise the Canadian VC scene is vastly different than the American VC scene.”
Goldenberg: Borrowell runs marketing on 1-to-2 week cycles without advance buys
“We do our marketing on a one to two week basis. So we have a highly experimental marketing regime where we're always, you know, we're not buying three or six months in advance. We're studying all the metrics and finding out what converts the best and the corre…”