The Ledger
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Maxwell: HR service agencies trade at 2.5x to 5x revenue multiples
“Typically companies like us trade anywhere from two and a half times revenue to, you know, five times revenue.”
Maxwell: Gusto commoditized SMB payroll through low pricing and CPA channels
“The pricing power of the large players in the space was really commoditizing the industry. And then you had, you know, the introduction of companies like Gusto which came in with, you know, really low pricing working a lot through the CPA channel. So especiall…”
Maxwell: MP uses non-proprietary tech, distributing the iSolved platform
“We approach the space a little bit differently in that our technology is non-proprietary. We support a platform called iSolve which is a human capital management suite that encompasses onboarding.”
Maxwell: MP's largest client pays roughly $400,000 annually
“So our largest client pays us about 400,000 dollars annually. They subscribe to a Basically all of our services.”
Maxwell: MP will cross $10 million in recurring revenue in 2021
“And we'll do ten million in revenue this year. So we'll, we'll cross the ten million in recurring revenue mark in 20, 21.”
Maxwell: MP grew only 4% in 2020 due to client downsizing
“Twenty-twenty was an interesting year really because a lot of our clients downsized. So we only realized four percent growth last year, which was our lowest growth year in terms of, you know, year-over-year numbers.”
Maxwell: MP is targeting $25M recurring revenue within five years
“Pursuing a path of twenty five million dollars of recurring revenue in the next five years.”
Maxwell: MP averages 4% controllable churn and 6-8% non-controllable churn
“So controllable churn for us is, you know, clients we lose to rivals. So in a given year, that average is about four percent. And then we typically experience six to eight percent of non-controllable churn, which is, you know, our clients get acquired or they …”
Maxwell: MP will achieve 105% net revenue retention in 2021
“So we will be positive net revenue retention this year by a modest amount. So a 105% net revenue.”
Maxwell: MP breaks even on customer acquisition costs at 20 months
“So our client acquisition costs our average deal value is, you know, 6500 and it costs us about 11,000 to bring on 6500 of revenue. So typically we break even at like the 20 month mark.”
Maxwell: MP nets 8% margin while spending 26% on sales and marketing
“So, you know, we've really got a model where we, we're investing about 26% of revenues back into sales and marketing, and we're bringing eight percent to the bottom line. So it's pretty predictable from that standpoint. And we keep our average client For more …”