Maxwell: MP averages 4% controllable churn and 6-8% non-controllable churn
Jason Maxwell · Gusto Killed Their $3m Business, Pivoted to $7.8m ATS Business in HR Tech Space · Aug 22, 2021 · at 14:36
Jason Maxwell is the founder of MP. He explains how customer churn is categorized and measured across the firm's client base.
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“So controllable churn for us is, you know, clients we lose to rivals. So in a given year, that average is about four percent. And then we typically experience six to eight percent of non-controllable churn, which is, you know, our clients get acquired or they go out of business.”
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