The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Blair: Enterprise websites cannot be built on Squarespace or Weebly
“You can't really build like an enterprise level site on, on Squarespace or Weebly or something like that. Whereas like something like WordPress, you can.”
Blair: SaaS companies are adding professional services to maximize software value
“I think a lot of SaaS companies are starting to go that way, because that's really how you get, like, the most out of the software, because, you know, you're working with people that know it the best and can get you the results that you're really looking for o…”
Blair: BuildFire has raised about $2.5M in capital
“We've raised about two and a half million so far.”
Blair: BuildFire broke $1M annual revenue run rate in 2015
“In 2015, let's see, 2015, I think that's when we broke the one million a year mark”
Blair: BuildFire reached nearly $200K pure SaaS MRR in late 2016
“Yeah, that would be you know, close to the 200 mark.”
Blair: BuildFire's ARPU ranges between $350 and $500 per month
“I would say on average, it's probably about three, 54. Yeah. Maybe 500 a month.”
Blair: BuildFire receives hundreds of thousands of monthly website visitors
“We have, you know, hundreds of thousands of people on our month or on our site each month.”
Blair: BuildFire spends just over $10,000 monthly on paid advertising
“We're doing a little over 10,000 a month on paid.”
Blair: BuildFire's monthly logo churn hovers between 3% and 5%
“Pure logo churn is about five. I can hover anywhere from like three to five percent.”
Blair: BuildFire acquires DIY customers for $25 to $30 CAC
“So like, for example, like the DIY customers, you know, it's like 25, 30 bucks. It's really cheap.”
Blair: BuildFire has grown purely through inbound marketing without outbound sales
“We haven't really had a direct sales effort yet. A lot of SaaS companies early on, that's how they start out. And, you know, we were fortunate to really do inbound marketing well and provide us with a whole slew of customers early on.”