The Ledger
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Touchless software buying does not happen in India
“Because in India, ah, the touchless, ah, buying doesn't happen. Okay. So we have to, you know interact with the customer directly.”
ProfitBooks surpasses 75,000 registered company accounts
“Right now we have just crossed 75,000 customers.”
ProfitBooks converts 5% to 7% of free users to paid plans
“It's around I have seen the it's around five, five to seven percent.”
ProfitBooks salespeople do not carry sales quotas
“No, no, they don't have quota, but they're more like heads of BD.”
ProfitBooks is 100% inbound with zero paid ad spend
“So it's a hundred percent inbound right now. We don't spend anything on paid ads.”
ProfitBooks ranks on Google's first page for 50 to 60 keywords
“So we rank almost for, you know 50 to 60 keywords for number one on Google on first page.”
ProfitBooks generates 3,000 to 3,500 new signups monthly
“In a month, typically we get around 3000 to 3500 new signups.”
ProfitBooks adds 250 to 300 paid customers monthly
“So paid I would say around it closes around two 50 to 300.”
ProfitBooks has 15 to 17 white-label accounting firm clients
“15 to 17 accounting firms that are using it right now.”
Indian accounting software in 2012 targeted accountants, not businesses
“Earlier when back in year, it wasn't well in India, products are mostly built for chartered accountants, right? So they're very complex in nature.”