The Ledger
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Wheeldon: Purple WiFi relies entirely on telco channel partners for distribution
“So, we're entirely channel based. So we sell through partners and that includes major telcos like Telstra and Oz and Singtel and you know, all the national carriers, CenturyLink in the US and NCR, you know, they all sell our solution bundled with their own equ…”
Wheeldon: Purple WiFi is pacing toward 140% YoY growth
“Obviously, it gets a lot harder to triple and triple every year, but we're still, you know, well over a hundred percent growth, you know, last year over this, and they're on target for, you know, probably about a 140% in this financial year.”
Wheeldon: Purple WiFi gross margin sits around 80%
“Gross margin, you know, as you would expect from a SaaS company, is up, you know, sort of 80%. Eighty-ish percent.”
Wheeldon: Purple WiFi processes up to 500,000 user connections daily
“It's, yeah, you know, up to about half a million.”
Wheeldon: Purple WiFi splits capital spend 50-50 between engineering and sales
“It's probably, it's not paid acquisition, certainly. It's probably about fifty-fifty between engineering and sales.”
Wheeldon: Bootstrapped previous company via credit card debt and mortgage
“Back bedroom, run up a load of credit card debt, hooked up the house and the mortgage and all those good things.”