Wheeldon: Purple WiFi concentrates paid marketing spend on events
Gavin Wheeldon · 749: He's Making $9.6m Off Those Horrible Airport WiFi Connections · Aug 12, 2017 · at 18:07
Gavin Wheeldon, founder and CEO of Purple WiFi, details the company's customer acquisition strategy and marketing budget allocation.
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“Where we spend money is, is events, because that's where we've seen the success.”
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More from Gavin Wheeldon
Wheeldon: Half of major global telcos use Purple for managed Wi-Fi
“And the fact that we have, you know, we've got half of the biggest service providers in the world, telcos, all basing their go to market around our platform.”
Wheeldon: Purple WiFi drives 700% CRM record growth for venues
“You know, and we typically see a 500% increase in TripAdvisor reviews. We see six, 700% in CRM record generation.”
Wheeldon predicts Purple WiFi will reach $15M ARR by 2018
“2017, I think, would probably be a push. 2018, yes.”
Wheeldon: Sold previous company for over sixty million pounds sterling
“Yeah, it was over sixty million sterling as a as a broad brush.”