The Ledger
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Ottino: Doodle aims to flip revenue to 90% SaaS subscriptions
“We are all totally convinced that we can flip this over to a 90 to 10 business where 90% is subscription and actually keep the advertising growing.”
Ottino: Doodle receives 200 million visiting users annually
“We've grown to be yeah, two hundred million users in a year that are visiting Doodle right now.”
Ottino: Doodle acquired Israeli smart scheduling bot Meekan
“So we bought two years ago, an Israeli startup that does that does a smart scheduling bot in Slack called Mekon”
Ottino: Doodle's monthly revenue is roughly 85% advertising and 15% SaaS
“It's about it's about 85, 15 still.”
Ottino: Some companies have thousands of Doodle premium seats
“There is companies who have thousands of Doodle seats, so thousands of users can actually use the premium Doodle.”
Ottino: Doodle SaaS customers pay $30 to $40 per year on average
“On average, they're paying about 30 to 40 bucks because we have the big accounts are, have quite a digressive price model.”
Ottino: Doodle has between 25,000 and 30,000 paying SaaS customers
“We have about Between 25 and 30,000 customers.”
Ottino: Doodle will reach $1.5M SaaS ARR by year-end
“So we're going to get to about to about 1.5 million ARR by the end of the year.”
Ottino: Doodle targets an $8 to $10 CAC per free trial
“I think, I mean, we need to take it, we need to take it down to about eight to 10 dollars for a free trial at the most.”