The Ledger
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Zwift retains approximately 70% of its user base throughout the year
“So from the numbers that we see today it's probably, you know, 70% of the people will hang on throughout the year.”
Zwift charges $10 monthly as a pure software subscription
“It's, we're a pure software company. It's a subscription business. We charge 10 dollars a month in, in most most countries.”
Eric Min's previous enterprise software company secured a $100 million contract
“So we were sitting on what amounted to a hundred million dollar contract.”
Investors in Eric Min's previous enterprise platform received an 8x return
“Right. In order to return eight times it was investors received eight times that money.”
Zwift has had over 300,000 user accounts created to date
“We've had some simple basic information that would include about over 300,000 accounts created.”
Zwift users have logged over 5 million hours of virtual pedaling
“Over, over the course of so far, we've had over five million rides. Okay. And over five million hours of pedaling. The average ride is one hour”
Zwift users logged 202,000 hours spectating other people's virtual rides
“Another interesting metric is 202,000 hours of what we call fan viewing. People logging in just to watch other people.”
Zwift acquired 100,000 new users in just four winter months
“Between November and now it's now March, 2017, you've signed up another about a 100,000 people”
The Zwift community organizes over 700 virtual riding events every month
“So there are all sorts of, I think the last I checked, there are over 700 events being organized every month by the community.”
Eric Min claims 95% of Zwift's user acquisition is entirely organic
“95% of our user acquisition is, is organic.”
Zwift spends well under $100,000 per month on digital advertising
“Oh, for sure. Come on. That's a lot for us actually.”
Zwift Academy awarded a professional cycling contract to a female user
“1200 ladies from around the world signed up for this program. And it, the three finalists, so they had to go through a number of different tests and training programs, all on Zwift, and they were being monitored by coaches, certified coaches. We took three fin…”
PayPal co-founder Max Levchin serves as an advisor to Zwift
“Max Levchin is an advisor of us. I've got five incredible advisors, and they all bring different things to the table.”
Zwift calculates in-game propulsion using weight, terrain, and drafting
“Based on your weight, how fast you're pedaling, and a couple of other factors, we propel you in the game. So your weight matters. The kind of equipment that you have in the game actually matters. The terrain that you're riding on in the game matters. All of th…”