The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 16 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Eyal: Springleap is 10 to 30 times faster than traditional market research firms
“And we're around, we're literally around between 10 to 30 times faster than any of the big market research companies in the world.”
Eyal says Salesforce acquired API startup GoInstant for approximately $75 million
“A friend of mine, Jevin McDonald sold GoInstant for around seventy-five million dollars to Salesforce. SaaS-based model and you know, actually it was kind of a, it was kind of an API play, but it's still SaaS-based model. And they only had one customer, but ye…”
Eyal: Advertising holding companies value acquisitions purely on revenue and profit
“When you're selling to certain types of companies, to certain type of companies, especially if you're going to be exiting to an advertising company or an ad tech company you are going to be judged on your profitability and your and your multiples on profitabil…”
Eyal: Springleap has a marketplace of 180,000 advertising agency experts
“We have a marketplace of 180,000 advertising agency experts for the world's best insights and copy testing.”
Eyal: Expert marketplace SaaS models make their real money on usage
“And generally those kind of SaaS models in the expert marketplace world generally range from, let's say, you start at a thousand dollars per, you know, per company, per city per month, and then you pay for the use of the experts. So your thousand dollars to 10…”
Eyal: Charging small fees for lead magnets opens enterprise procurement doors
“So my lesson I had out of all of this is that don't be scared to charge, even if it's a little bit of money for it, because you have, first of all, retained revenue recurring revenue that's going to be happening for 12 months, and secondly, you got through the…”
Eyal: Springleap set an $8M pre-money valuation for seed round
“We've already set our valuation at eight million dollars.”
Eyal: Retail businesses can fetch valuation multiples up to 4x revenue
“No, I think you'll get more than one X. Two. I definitely think you'll definitely get more than one X. You can get up to three to four X.”
Eyal: Evely reached $100k MRR in 2012 and peaked near $250k MRR
“We hit over a hundred KMRR initially in around, I think, 2000 and 12 when we started to understand our business model.
Okay.
We had months where we pushed it beyond that to somewhere to about two 50.”
Eyal: Springleap hit monthly revenue highs of about $100k in 2015
“In January, we made about 20,000 dollars. And last year we started hitting highs of about a 100,000 dollars a month.”
Eyal: Springleap turned its white paper into a profitable SaaS product
“We actually turned it into a self-service platform, into a little SaaS platform, and people are now paying to use it every single month. We thought it'd be a loss leader and it's actually now a profitable product.”
Eyal: Sony signed a 12-month contract for 100 Springleap seats
“And we found that suddenly we had clients signing up for, like Sony, signing up for 12 months for, on a hundred seats.”
Eyal: Springleap is raising a $2.5M priced Series Seed round
“We're busy raising 2.5 million dollars in a seed round.”
Eyal: Springleap has paid 5,000 contributors, 1,500 multiple times
“5000 people have been paid. 1500 being paid more than once.”