The Ledger
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Ginzberg: SMB video tools must sacrifice brand customization for simplicity
“When you target SMBs, you need to provide them with a tool that is that simple so that they can actually use it. Which means by that simple means that your ability to build something which is literally on your brand is close to zero. So it's mostly based on te…”
Ginzberg: Simple pricing accelerates customer expansion by reducing decision friction
“There's something about the simplicity of our model that is, is very unique, you know, because eventually, you know simple pricing model goes a long way. And when you try to add accesses and criterias and other stuff, it makes things more complex and makes you…”