The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 18 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Fazio made over $500,000 from a cold email course via organic Twitter
“No, no, no ads. That's entirely from Twitter. All half a million of that is from Twitter.”
Fazio: Ditch free lead magnets and charge $5 to filter real buyers
“I don't like giving like free stuff and getting, getting like a free lead magnet or something. Cause then you have an email list of people who don't buy anything. Like if you're going to make some kind of magnet and it's like, you might as well like make it li…”
Fazio: Cold email is exclusively for selling high-ticket B2B services
“The only thing you should send cold emails for is if you're selling some kind of high ticket B to B service. That's the only reason you should send cold emails.”
Fazio: The Sell SaaS white-label mailing tool is "absolutely miserable"
“No, they do, but it sucks. I hate it. It's absolutely miserable. So if you send cold emails, there's a very particular way it needs to be set up and the way the one they have is just dumb. Like it sucks.”
Fazio: SaaS founders should offset CAC by selling paid onboarding courses
“In terms of other SaaS founders growing their sasses, I feel like a lot of them will spend an absolute ton of time making these giant support articles and all these videos when you guys could just package this up in a course and use that as your front end offe…”
Fazio: White-labeled SaaS companies command significantly lower acquisition valuations
“Yeah. But the only problem with that is your sale value is going to be a lot lower.”
Fazio: Growing a Twitter audience requires executing Brunson's Dream 100 strategy
“Your first function is to do Russell Brunson's little dream 100 thing. You need to post a lot of value, have threads, make a giant pinned thread on your profile, just give an absolute ton of value. And now what you're doing is you're finding other big accounts…”
Fazio claims Gumroad creator Chris Johnson makes $200,000 monthly from courses
“This guy makes 200,000 dollars a month from his courses.”
Fazio: Clean Leads reaches approximately $20k in monthly recurring revenue
“Right about 20,000 MRR.”
Fazio: Personalized onboarding Loom videos doubled trial conversions to 40%
“So that's increased trial conversion, like a lot from. 20% to. 40%. Something like that.”
Fazio forced course students to use his SaaS to acquire early users
“No. So what happened was I just put it in the course. So as you're getting the course buyers and they're going through the course, then they'll just see, oh, you have to use clean leads to do this.”
Fazio spends just $10 daily on retargeting ads for his course
“Only retargeting ads. And that's at 10 dollars a day. And I didn't start doing that until three months ago.”
Fazio: Course generated $20,000 to $24,000 in past 30 days
“The last 30 days, the course has done like 20, 24,000.”