The Ledger

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Insight
Sarria: Standard email metrics do not matter in direct response
“I guess you could think of it that way, but in a way that is that at least in, in pure direct responses, which is the world I come from, it doesn't like unsubscribe rates, click through rates, open rates. None of that stuff matters at all. What matters is sale…”
Danavir Sarria Aug 21, 2016 ▶ 4:07 EP 393: How to Do Your Own Thing at 22 with Danavir Sarria of CopyMonk
Disclosure
CopyMonk generated $4,000 from a July 4th campaign to 1,700 subscribers
“Like, well, in total, not, not exactly in the last two months. Like the last I just made 4000 dollars of that. And within I had a fourth of July sale going on from the fourth to the sixth. And with an email list of just like, you know, 1500 people, 1700 people…”
Danavir Sarria Aug 21, 2016 ▶ 3:16 EP 393: How to Do Your Own Thing at 22 with Danavir Sarria of CopyMonk
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