The Ledger
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Ripl relies on direct-response marketing and has no sales team
“We're entirely a direct response marketing driven customer acquisition model. So no sales team at all.”
Ripl spends at least $200,000 monthly on direct ad spend
“It varies cause we bring it up and down based on CAC efficiency, but never goes below about 200,000.”
Ripl scales ad spend to $500,000+ when churn metrics improve
“When we see LTV real playing, really pulling through, which means our trial churn is looking good. Our month one churn is looking good. We'll go up to 400,000 and a half million or more.”
Ripl operates at break-even and intends to remain profitable while scaling
“Yeah. We're on the right side of that right now, and you know, as we hire a few more folks who might Step down to burning again. But the intent here is to run this thing and break even or better and to continue to scale it, but at a faster rate this year.”