The Ledger
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Treadaway: Agencies are under fire as brands bring marketing in-house
“I mean, I think you know, agencies are very much under fire right now. Brands are getting smarter. The reality is everybody needs to squeeze as much profit as they can out of the deals, you know, out of their businesses. And so they're looking for inefficienci…”
Founders must move to Silicon Valley just like actors go to Hollywood
“You have to go to Hollywood if you're an actor, and you've got to go to Silicon Valley if you're a startup guy or gal.”
Treadaway: Native ad tools fail at multi-location local advertising at scale
“And so when companies want to run 300 dollar a month campaigns across say a thousand locations or 500 locations, it's too complicated to actually engage in that. There's a lot of problems with it. The native tools don't support it very well.”
Facebook ad management fees will compress as basic problems are solved
“So what you see is over time, the fee drops because there's more entrance in the market and people solve some of the basic problems. And so we anticipate that with Facebook also, but right now we're about 10%, but when we release SAS, it won't be 10%. It'll be…”
Polygraph Media claims it can prove attribution for half of client revenue
“And so we're, we can prove about half, half of the revenue that a lot of our clients get when we have that level of data.”
Polygraph Media is considering taking equity stakes in client businesses
“We're having some discussions about some of that, about whether or not we should own the equity, you know, for the entities.”
Treadaway: Polygraph Media managed roughly $10 million in ad spend over 12 months
“I would say in the ballpark of ten million dollars in ad spend, something, something to that effect.”
Treadaway: Polygraph Media charges around a 10% fee on ad spend
“Yeah, so we're about a 10%. It varies based on client and if we're getting more involved in some other ways.”
Polygraph Media generates roughly $1 million in trailing twelve-month revenue
“It's in the ballpark. I mean, it, there's some things on the strategy side that we will do that might bump that up a little bit, but more high touch kind of professional consulting stuff.”
Treadaway: Polygraph Media has run over 40,000 ad campaigns
“You know, we've run probably about, I would say, in excess of 40,000 ad camp, individual ad campaigns.”
Polygraph Media's initial SaaS product stalled under $100k in monthly revenue
“Yeah, it wasn't, it was less than a hundred grand a month. It was not taking off.”