The Ledger

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Insight
Trainual uses 25-seat pricing buckets to prevent users from sharing logins
“So the big utility of our app is it's tracking everyone individually being trained up to speed up to date. And so we didn't want to sell per license per user and have people share logins and kind of game the system. So 25 user buckets kind of match with the st…”
Chris Ronzio Jun 19, 2020 ▶ 4:20 Trainual Hits $3m ARR, 3x YoY Helping 2500 Customers Document Key Processes
Insight
Ronzio: Per-user pricing breaks accountability in training software
“If we charge per user, people share licenses and that defeats the purpose of the system. So we do in buckets of users.”
Chris Ronzio Dec 21, 2018 ▶ 3:25 1245 He Used These 3 Channels To Hit $50k in MRR in 7 Months
Insight
Ronzio: Process documentation lacks urgency unless a company is scaling or hiring
“Documenting your business is something that everyone knows is important, but it's not an urgency unless you're really scaling, really hiring.”
Chris Ronzio Dec 21, 2018 ▶ 11:14 1245 He Used These 3 Channels To Hit $50k in MRR in 7 Months
Insight
Ronzio: Fast-growing SaaS gets no more from Lighter Capital than credit cards
“They'll only give you a three or four times what your MRR is. And when you're growing at such an early stage like this, they look backwards. So they look at your last three months of our MRR and with how much we've been growing, you know, 30, 40% month over mo…”
Chris Ronzio Dec 21, 2018 ▶ 14:14 1245 He Used These 3 Channels To Hit $50k in MRR in 7 Months
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