The Ledger
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Trainual monthly churn drops to 0.7% after "4x4" customer activation
“Okay, so four users and four subjects is our metric. Four by four. We've got posters of like a Jeep driving up a hill all over the office. So if they do four by four, Churn is under one percent monthly. It's like a, like .7% monthly, which is really where we w…”
Trainual is getting more signups from organic channels than paid ads
“It has been to date, but it's starting to flip where we're getting more of our signups from organic now, just based on how much content and marketing we've done.”
Trainual's average revenue per customer is over $100 per month
“On average they're a little over a hundred dollars a month.”
Trainual reached $250,000 in monthly recurring revenue in May 2020
“Yeah, that's it. We hit that last month.”
Trainual expects to finish 2020 at approximately $3.5 million ARR
“Yeah, so we should end this year at the, about 3.5 ARR.”
Trainual's customer acquisition payback period is roughly four months
“Our payback period is, you know, called four months today”
Trainual's annual gross revenue churn is between thirty and forty percent
“So it's gone down a bit, but it's still in the high thirties, low forties.”
Trainual is cash-flow break-even driven by upfront annual sales collections
“Surprisingly, we just crested the profitability cash flow profitable mark. The, and that's due to annual sales. So annual sales coming in the cash flow from those you know, keeps our, keeps us right about break even.”
Ronzio: Organized Chaos reached over $1M annual revenue before SaaS pivot
“We were just over a million a year in consulting revenue.”