The Ledger
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Enterprise purchase decisions will always require human interpretation over AI
“No matter how much AI you apply, somebody at the end of the day has to understand what the data is showing you and what kind of an impact that's going to make on your business how to translate that to somebody in terms of the meaning for a purchase decision.”
Services revenue is roughly twice its software licensing revenue
“Actually about two X licensing revenue.”
Social Rep manages content channels for HP as a top client
“One of our biggest clients is HP. We manage a lot of different channels of content for HP”
Social Rep grows revenue 100% year over year post-pivot
“Since we pivoted two years ago from doing mostly backend intelligence mining to building our platform for sales enablement we're at about a hundred percent year over year.”
Kenton: Social Rep will reach $1M in revenue in 2018
“We'll do a million this year on that platform.”
Kenton: Social Rep acquires channel partners for $25K to $50K
“So you know, we can get that down to about say 25,000 to 50,000 dollars.”
Kenton: Social Rep works with three channel partners in IT
“So currently we've got three on our platform that are all in the IT space.”
Kenton: Social Rep's average customer relationship lasts about four years
“Our average lifetime relationship with customers is about four years.”
Kenton: Social Rep pitched 40 VCs before 2008 crash
“We pitched about 40 VCs on our business. Came to terms the week before the bottom of the market fell out.”
Social Rep has about 3,500 companies on its platform worldwide
“We've got 4000 well, about 3500 companies on our platform worldwide.”