Enterprise purchase decisions will always require human interpretation over AI
Chris Kenton · 1076 We pivoted to pure play SaaS, now $1m in ARR growing 100% yoy · Jul 5, 2018 · at 13:54
Chris Kenton, founder of Social Rep, discusses why AI and automation cannot fully replace humans in enterprise B2B sales.
0:00 / 0:16exact quote · 16.5s
720p mp4 · rendered on demand · StarZero watermark
“No matter how much AI you apply, somebody at the end of the day has to understand what the data is showing you and what kind of an impact that's going to make on your business how to translate that to somebody in terms of the meaning for a purchase decision.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Chris Kenton
Services revenue is roughly twice its software licensing revenue
“Actually about two X licensing revenue.”
Social Rep manages content channels for HP as a top client
“One of our biggest clients is HP. We manage a lot of different channels of content for HP”
Social Rep grows revenue 100% year over year post-pivot
“Since we pivoted two years ago from doing mostly backend intelligence mining to building our platform for sales enablement we're at about a hundred percent year over year.”