The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Opinion
Guillebeau: You can make money as an author without self-publishing
“And so if you hear everybody that says, oh, first of all, you can't make money writing books. That's not true. Second of all, you know, you have to self publish if you want to make money. Also not true.”
Chris Guillebeau Mar 29, 2016 ▶ 9:59 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Insight
Guillebeau: Passive income is never truly passive
“It's not like anything is truly passive income. Like I believe we're always working for our passive income”
Chris Guillebeau Mar 29, 2016 ▶ 11:37 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Insight
Guillebeau: Email conversion rates typically decrease as subscriber lists grow
“Actually the conversion rate usually goes down the more people who subscribe just because of the nature of the thing and how the momentum works.”
Chris Guillebeau Mar 29, 2016 ▶ 13:35 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Assertion Not checkable as stated
Selling 1,000 copies in a single day reaches Amazon's top 25
“I would say if you did a thousand copies in a day you know, you would be in the top 25 on Amazon.”
Chris Guillebeau Mar 29, 2016 ▶ 18:00 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Assertion Supported
Amazon ranks pre-orders in real time, diluting launch day impact
“Amazon will count them in real time, so it doesn't, if you take them over three to four weeks, that will not impact the sales ranking that much.”
Chris Guillebeau Mar 29, 2016 ▶ 18:15 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Disclosure
Guillebeau spends three months on pre-orders and runs 30-city tours
“I spent three, three months kind of working on my pre-orders, you know, I do this major tour, I'm doing a thirty-city tour, and I absolutely love that.”
Chris Guillebeau Mar 29, 2016 ▶ 5:01 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Disclosure
Guillebeau's revenue is split 50-50 between books and digital products
“I would say they're probably Fifty-fifty, so 50%, you know, the traditionally published books, and then I do have online products, online courses, I have a membership site”
Chris Guillebeau Mar 29, 2016 ▶ 10:17 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Disclosure
Guillebeau earned multiple six figures in traditional book royalties in 2015
“So 20 15 would be multiple six figures in royalty income”
Chris Guillebeau Mar 29, 2016 ▶ 10:59 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Assertion Not checkable as stated
Guillebeau: The $100 Startup sold well over 300,000 copies
“Hundred dollar startup is done very well. It's actually well over 300,000 copies now. You know, that book was published in the total number is kind of hard to predict because it comes from all these different publishers, but I believe I'm between half a millio…”
Chris Guillebeau Mar 29, 2016 ▶ 11:11 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Disclosure
Guillebeau captures all book pre-orders directly via Gumroad before launch
“So before the book comes out I take all the orders myself. I'm actually using Gumroad, but I've used like one shopping cart or whatever before. Take all the orders myself. Once the book is out, then I'm going to send them directly to other retailers.”
Chris Guillebeau Mar 29, 2016 ▶ 16:47 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Disclosure
Guillebeau has an email list of 100,000 to 130,000 subscribers
“I guess the current email address, email list, I have a few different ones, but maybe a 100,000, a 130,000, depending on How do you count them?”
Chris Guillebeau Mar 29, 2016 ▶ 12:51 The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
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