Author Chris Guillebeau describes his pre-launch preparation and marketing routine for his books.
0:00 / 0:06exact quote · 6.6s
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“I spent three, three months kind of working on my pre-orders, you know, I do this major tour, I'm doing a thirty-city tour, and I absolutely love that.”
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More from Chris Guillebeau
Opinion
Guillebeau: You can make money as an author without self-publishing
“And so if you hear everybody that says, oh, first of all, you can't make money writing books. That's not true. Second of all, you know, you have to self publish if you want to make money. Also not true.”
Chris GuillebeauMar 29, 2016▶ 9:59The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Insight
Guillebeau: Passive income is never truly passive
“It's not like anything is truly passive income. Like I believe we're always working for our passive income”
Chris GuillebeauMar 29, 2016▶ 11:37The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Insight
Guillebeau: Email conversion rates typically decrease as subscriber lists grow
“Actually the conversion rate usually goes down the more people who subscribe just because of the nature of the thing and how the momentum works.”
Chris GuillebeauMar 29, 2016▶ 13:35The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
AssertionNot checkable as stated
Selling 1,000 copies in a single day reaches Amazon's top 25
“I would say if you did a thousand copies in a day you know, you would be in the top 25 on Amazon.”
Chris GuillebeauMar 29, 2016▶ 18:00The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
AssertionSupported
Amazon ranks pre-orders in real time, diluting launch day impact
“Amazon will count them in real time, so it doesn't, if you take them over three to four weeks, that will not impact the sales ranking that much.”
Chris GuillebeauMar 29, 2016▶ 18:15The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
Disclosure
Guillebeau's revenue is split 50-50 between books and digital products
“I would say they're probably Fifty-fifty, so 50%, you know, the traditionally published books, and then I do have online products, online courses, I have a membership site”
Chris GuillebeauMar 29, 2016▶ 10:17The Art of a Profitable Book Launch with Born For This Author Chris Guillebeau EP 208
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