The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Golden: Offer Free User Licenses in Negotiations Rather Than Lowering SaaS Fees
“We knew that if we charged by accounts for our SaaS fees we'd leave a billion dollars on the table, because there's not as many accounts as there are locations, and if we charge for user licenses, we'd bottleneck our adoption. But everyone is used to user lice…”
Casey Golden Apr 27, 2023 ▶ 3:05 How to upsell discounted customers to generate 10x more in MRR
Opinion
Golden: Zendesk Should Not Be on Loro Piana's E-Commerce Store
“Personally, I didn't feel like Zendesk should be on the e-commerce store of Laura Piana”
Casey Golden Apr 27, 2023 ▶ 11:48 How to upsell discounted customers to generate 10x more in MRR
Insight
Golden: Software Companies Should Tie Revenue-Share Pricing to LTV Lift
“I think that there's a lot of opportunity for some type of revenue share for LTV. If you're really able to support a company's LTV and increase that, There should be able to be some point of lift that they're going to lose their LTV numbers if your software go…”
Casey Golden Apr 27, 2023 ▶ 15:22 How to upsell discounted customers to generate 10x more in MRR
Prediction Not checkable as stated
Golden: Lux Lock on Track to Hit $5M ARR Post-Beta
“We're on track for our first year out of beta to hit five million AR, just in the SAS fees.”
Casey Golden Apr 27, 2023 ▶ 3:49 How to upsell discounted customers to generate 10x more in MRR
Insight
Golden: Inconsistent SaaS Pricing Destroys Trust Among Luxury Brand Founders
“Essentially, if we priced too low, we would never build a raise or increase our prices with our customers. If we were inconsistent, we would lose all of our relation, like, our customers' relationship and our integrity with them, because unlike a lot of busine…”
Casey Golden Apr 27, 2023 ▶ 4:17 How to upsell discounted customers to generate 10x more in MRR
Assertion Not checkable as stated
Golden: Most Lux Lock Customers Achieve a 30x Return on Investment
“So instead of a five X return, most of our customers have been getting a 30 X return.”
Casey Golden Apr 27, 2023 ▶ 6:11 How to upsell discounted customers to generate 10x more in MRR
Assertion Not checkable as stated
Golden: Most Luxury Brand CRMs Do Not Sync Across Stores or Countries
“Most brands you can't, their CRMs don't sink across stores, let alone countries, and they need to manage warranty services, and so your LTV is not going up when you shop in Milan, LA, or New York”
Casey Golden Apr 27, 2023 ▶ 12:53 How to upsell discounted customers to generate 10x more in MRR
Insight
Golden: Proving Net Revenue Attribution is Key to Software Rev-Shares
“You have to be able to prove that you can measure it, right? And so that's the number one problem, especially with RevShare, is to be able to say that, like, my software generated and assisted that revenue and nobody likes to pay for returns especially in reta…”
Casey Golden Apr 27, 2023 ▶ 14:15 How to upsell discounted customers to generate 10x more in MRR
Assertion Not checkable as stated
Golden: Lux Lock Grew from $85K in Beta to $871K
“So we've essentially gone from zero, from pre-product to 85,000 dollars in beta to eight 71, 871,000”
Casey Golden Apr 27, 2023 ▶ 3:49 How to upsell discounted customers to generate 10x more in MRR
Disclosure
Golden: Lux Lock Has Four Customers on a $6,000 Monthly Tier
“We tiered up an additional SaaS fee for 6000 dollars a month, which we have four customers using right now that was literally just an additional feature set.”
Casey Golden Apr 27, 2023 ▶ 7:11 How to upsell discounted customers to generate 10x more in MRR
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