The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 6 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Not checkable as stated
Brands Rank Podcasting and Email as Their Highest ROI Marketing Channels
“Anytime I ask a brand and say, Hey, what's, what's your highest ROI marketing channel? They'll usually say podcasting and then email.”
Case Kenney Mar 15, 2019 ▶ 10:19 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Not checkable as stated
Kenney: Pursuit signed over 40 brand sponsors in eight months
“We've had over 40 in the past call it eight months. Authority brands and that's, it's sponsorships, right?”
Case Kenney Mar 15, 2019 ▶ 5:32 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Not checkable as stated
Kenney: Pursuit email open rate hovers around 39%
“Our open rates of brown just hovering just around 39%.”
Case Kenney Mar 15, 2019 ▶ 7:03 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Not checkable as stated
Kenney Drives a Two Percent Advertiser Click-Through Rate on Newsletter Opens
“Really the metric that I'm interested in is advertiser click-through rate, which for us is about two, it's about two percent which is high relative, relative to my, at least my knowledge of other email newsletters.”
Case Kenney Mar 15, 2019 ▶ 7:41 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Supported
Pursuit Pivoted From 600 Contributors to a Single-Author Newsletter
“We had over 600, we had folks like Gary Vee, Mark Manson, James Altucher, big name guys, as well as anyone who can contribute open contribution.”
Case Kenney Mar 15, 2019 ▶ 3:39 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
Assertion Not checkable as stated
Kenney's Pursuit Generated Just Under $100,000 in 2018 Revenue
“Just shy of a hundred.”
Case Kenney Mar 15, 2019 ▶ 15:20 1329 His Product? A Daily Email, 172k Milennial Subscribers and $100k+ in Revenue
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