The Ledger
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iPresent Acquisition Enables Mediafly to Win Against Showpad Faster
“Part of what this acquisition does for us is allow us to go, we can go target companies that are actively looking at Showpad and, you know, win them quicker.”
Mediafly Can Raise Up to 1x ARR in Debt
“So the combination of, you know, CIBC and then other folks, I think we can get to about one times ARR if we wanted to.”
Mediafly CEO expects company to close the year just under $20M ARR
“I think we'll close the year about a little shy of twenty million in ARR.”
Mediafly CEO Regrets Not Investing in Sales and Marketing Earlier
“Invest earlier in sales and marketing. You know, I'm a product. I'm a product CEO. I'm a product lover. You know, I love the product. I'm a programmer by background. I would have invested earlier in marketing and sales.”
Mediafly Acquires iPresent to Add Self-Serve Freemium Model
“So we acquired a company called iPresent UK based company, UK and here, but it's a, it gives us a self-serve kind of a premium model that is pretty unique in this space.”
Mediafly Cuts Sales Cycle to Under 30 Days
“So you know, they'll grow over the next, you know, 1824 months, but we can, you know, we can close new customers in less than 30 days now, whereas historically it took, you know, several months.”
Two-Thirds of Mediafly's Recent Customer Growth Was M&A
“Probably about half the, let's see, probably about a third of that growth since the last time you and I talked was organic. The other two thirds came from this acquisition.”
Mediafly Used Cash and Debt to Acquire iPresent
“We did end up putting some cash up. I don't think I'm allowed to say what it was, but this, what it did include cash as well as debt on our side.”
Mediafly Targets a One-Third Cash, Stock, and Earn-Out M&A Structure
“And I think the model we've been looking at is kind of a one-third, one-third, one-third, where it's maybe a one-third in cash upfront, one-third in stock and then one-third in, in in kind of earn-out notes.”
Mediafly Expects to Close Series C by Early 2021
“We think we'll close this, our series C somewhere end of this calendar year first couple months of the next.”
Mediafly Plans Up to Two Acquisitions Next Fiscal Year
“My guess is we'll do another acquisition next fiscal year. Potentially two.”
Mediafly Gross Retention Will Reach 92% to 95% This Year
“This year, I guess it's probably going to be in that kind of 92 to 95% range would be my guess.”
Mediafly Net Revenue Retention Was About 110% Last Year
“I want to say our net retention last year was, you know, about a 110%, something like that.”