The Ledger
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Corelli: Business strategy fails without addressing subconscious emotional blocks
“You can have all the best strategies and tactics and metrics in the world, but if you don't do this, you're still going to be limiting yourself, and a lot of these things are not going to mean anything to you. You're not going to be able to use them. Because y…”
Corelli: People stuck in victim mindsets are committed to unsolvable problems
“When you're stuck in victim, what you're committed to is having unsolvable problems, so fuck anybody try to fucking solve that problem for you, Because you're hooked into this idea that this problem is intractable.”
Pipe and Stripe offered $200K; Nathan Latka's site offered $2.2M
“And then, you know, pipe.com and Stripe Capital and some of these others, they were willing to lend me maybe 200,000 dollars. Plug my shit into Nathan's site, and it came back, like, 2.2 million.”
Simplero reached $4M ARR and $20M lifetime revenue without marketing
“I bootstrapped to, we're four million ARR. We're five million in revenue. We've done, like, twenty million of lifetime revenue. Never built a freaking marketing team. Never built a marketing acquisition, customer acquisition funnel.”
Corelli: Simplero took $400K in debt capital to fund growth
“And in the end, we actually so I took money just 400 K for now, because, but then I, like, because of this, I realized, Holy crap. Like, I can have growth capital available to me that I can then invest in team and marketing and other things rather than I was i…”
Simplero generates 90% of revenue from subscriptions, 10% from transactions
“It's more like, 10% comes from transaction fees and 90% from monthly fees.”
Simplero's average revenue per customer is roughly $2,100 to $2,200 annually
“I think our annual average per customer is about 2122 hundred dollars.”
Simplero's average customer retention is between 15 and 16 months
“Our retention, average retention is over 15 months, between 15 and 16 months”
Simplero runs on two full-time and four part-time staff
“I'm based in New York, and we've got two people in Denmark and then we've got three people on the West Coast part-time, but we're a tiny team, so, so the only, actually Yeah. Me and one guy in Copenhagen full-time and one, another person in Denmark part-time I…”