The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 9 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Verne: Sports brands crave high school athletes over pro influencers
“The brands and the marketers and the retailers are no longer just placing a, you know, value on pro athletes as being influencers. In fact, they absolutely crave the high school athlete segment, but the problem that they have is reaching young athletes at a gr…”
Phenom has about 60,000 high school athlete users
“So we have about 60,000 high school athletes that are using the platform.”
Phenom peaked at over 25,000 monthly active users in early 2016
“Our general, you know, monthly actives are anywhere from, you know, in the tens of thousands all the way up to, we had, you know, over 25,000 monthly actives you know, in the last in the last quarter at one point.”
Phenom users have tagged over 250,000 products to their profiles
“Our users have added over 250,000 products to their phenom profiles”
Verne: Phenom has raised over $700k including 500 Startups
“So overall, we've raised a little over 700,000 between some notes and some equity, and then, you know, now we're in 500 startups you know, batch 16 here in San Francisco, and so that, you know, that comes with you know, a small investment as well.”
Brian Verne takes a $30k founder salary and often foregoes pay
“About 30,000 bucks a year, and there are many times where we haven't paid ourselves.”
Knowing startup difficulties early would have caused Brian Verne to quit
“I don't necessarily wish I knew this, because I think we probably would have quit, even during our first startup, but just how difficult, you know, it really is to, you know, build a business, and, you know, to grow it, and to see it scale, and, you know, to d…”
Verne: Instagram is the core driver of Phenom's business and growth
“Instagram is, is essentially the basis of our business and how we grow our community.”
Verne: Phenom moved from Cleveland to SF and joined 500 Startups
“And even if you asked me, you know, four months ago, would I be in San Francisco right now? And we were still in Cleveland. We had just come off our best quarter ever. And I would have told you were crazy. So it's just kind of funny how things work. And you kn…”