The Ledger
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60% to 70% of Cladwell mobile app downloaders are active users
“Of those who downloaded the app, 60 or 70% are using it, and so not all of them have switched over, if that makes sense, time are still using the website.”
Cladwell has reached 11,500 monthly paying subscribers
“So we have over 10,000 people. That's like 11,500 people paying us now monthly.”
Cladwell projects reaching $1 million in revenue for 2016
“We're planning to hit a million this year.”
Cladwell users onboard 40% of their closets in under two minutes
“We get on average, like we see, we can see 40% of a woman's closet onboarded in less than two minutes.”
Cladwell Sees 80% Immediate Onboarding Completion Rate
“We see 80% completion immediately through the onboarding process”
Cladwell's customer acquisition cost sits between $15 and $20
“We're still experimenting a good bit, but we're seeing right around that same range. Like it's around like 15, 20 bucks, something like that.”
Cladwell launched for men, but women now make up 60% of users
“The reason for that is we actually launched as a men's business, and so we launched our women's business on a whim last fall, just to see what would happen, and women right now are 60% of our business, so that, it's grown really fast based on women, so we're k…”
Cladwell's average customer acquisition cost is $17
“Yeah, so our CAC is on average about 17 bucks.”