80% of Cladwell customers accessed the web app via mobile
Blake Smith · 709: 17,000 Using This To Manage Wardrobe Efficiently · Jul 3, 2017 · at 6:16
Blake Smith, CEO of Cladwell, explains why the company transitioned from a web application to a dedicated mobile app.
0:00 / 0:04exact quote · 4.8s
720p mp4 · rendered on demand · StarZero watermark
“80% of our customers were actually using the web app on their mobile device.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Blake Smith
Smith: Startups cannot scientifically run price elasticity tests
“It's my opinion that elasticity tests, you really can't do it at our scale scientifically. And so really, I think that it's more of an art than a science.”
Smith: Cladwell spiked marketing spend specifically to raise venture funding
“Definitely jacked up marketing. Cause we were about to raise a round of funding.”
Smith: Obsessing over early-stage metrics is just watching the scoreboard
“Cause I feel like at this stage, it's only watching the scoreboard during the game. The truth is, is that you're just trying your very hardest, no matter what the score is.”
Adding more onboarding quiz questions surprisingly increased Cladwell's completion rate
“Actually, the more questions we added up to that point, the more people actually filled it out, which I thought was really interesting.”
Smith: Every personal stylist is actually just a salesperson
“Every personal stylist out there is actually just a salesperson.”
Smith: SaaS business models are entirely acquisition, churn, and pricing
“There's, it's a simple equation. You have new users, churned users, price per user. That is our entire business model. And you have to, as a product person, you have to be jumping from each of those three continually for the life of the business.”