The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 10 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Murray: Founder-investor fit is the top fundraising priority
“I'd say founder investor fit, probably number one on the leaderboard, is finding that fit with investors with your company.”
Ben Murray Jul 19, 2023 ▶ 2:03 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Assertion Supported
Murray: Median SaaS seed rounds currently sit at $4 million
“And so this is from the last six months of fundraising announcements that I cover on my site. And you can see these are bottom quartile to top quartile. And seed, ranging around four million.”
Ben Murray Jul 19, 2023 ▶ 5:00 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Assertion Supported
Murray: Median SaaS headcount is 16 at Seed, 36 at Series A
“If you're approaching that seed stage, median employees around 16, series A, 36, 82 for series B.”
Ben Murray Jul 19, 2023 ▶ 13:17 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Insight
Murray: Startups need $2M+ revenue before engaging a fractional CFO
“Usually it's a couple million in revenue, at least, because there's enough volume of data going through your company that we can really latch on to. You know, that we can calculate all your metrics, growth metrics, margins, retention, sales and marketing effic…”
Ben Murray Jul 19, 2023 ▶ 21:53 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Insight
Murray: Wait until $10M in revenue to hire a full-time CFO
“Usually I say above ten million in revenue is when I think you should have your own CFO are in that range. And it just depends. But less than ten million can definitely take advantage.”
Ben Murray Jul 19, 2023 ▶ 22:45 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Insight
Murray: Scaling GTM before product-market fit burns significant startup capital
“Be careful if you're overlaying go to market fit on top of your product market fit, that's going to cost you a lot of money.”
Ben Murray Jul 19, 2023 ▶ 10:38 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Assertion Supported
Murray: Post-crash median SaaS Series C rounds dropped to $30M–$50M
“You can see with the SAS crash, you know, big rounds, and now the median C down in the 30 to fifty million range. And there's a line missing from this chart, but also the volume of activity went down for median series C ranges, you know, or rounds.”
Ben Murray Jul 19, 2023 ▶ 10:54 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Insight
Murray: SaaS CFOs need bank partners for treasury and asset management
“CFOs, I think, we're operators you know, we don't know where maybe to place that money, and that's where usually you need to partner with A good bank in their treasury function to help, have that guidance to help you.”
Ben Murray Jul 19, 2023 ▶ 19:38 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Insight
Murray: CFOs need a dedicated tech roadmap for finance and accounting
“So CFOs need their own product roadmap for their finance and accounting organization.”
Ben Murray Jul 19, 2023 ▶ 27:12 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
Insight
Murray: SaaS companies under $10M ARR typically outsource their accounting
“Usually what I see less than ten million they are, your accounting is outsourced. Rarely do I see someone, an in-house accountant or controller, which is nice.”
Ben Murray Jul 19, 2023 ▶ 24:36 SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars
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