Murray: Scaling GTM before product-market fit burns significant startup capital
Ben Murray · SaaS Founder Confessionals: Lessons Learned From Raising $500 Million Dollars · Jul 19, 2023 · at 10:38
SaaS CFO Ben Murray warns founders against ramping up sales and marketing while still in the product build phase.
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“Be careful if you're overlaying go to market fit on top of your product market fit, that's going to cost you a lot of money.”
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“You can see with the SAS crash, you know, big rounds, and now the median C down in the 30 to fifty million range. And there's a line missing from this chart, but also the volume of activity went down for median series C ranges, you know, or rounds.”