The Ledger
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Proleads sold because its product was too complex for junior SDRs
“We had a major problem, which was part of the decision to sell, actually. So the way I like to describe it is that we developed this sort of, imagine that we built this perfect race car that was like, you know, race tune Ferrari that was perfect for driving on…”
Fredriksson chose to sell Proleads rather than raise an independent round
“Eventually we decided that the best chance for ourselves for a good outcome in the end would be to join forces with Alpine works instead of raising the capital and running our own.”
Proleads raised $880K to $900K in total outside capital
“Yeah, so we had raised, we raised the total of 880 or 900 or so for total for pro leads.”
Proleads rebranded to Hexa and made a small acquisition before selling
“Right before the acquisition, we actually sort of revamped the whole company rebranded it as Hexa. We brought on a new co-founder and we also actually made a small acquisition in that process.”
Proleads raised $150K to $200K from the Alchemist Accelerator
“So we joined the Alchemist Accelerator, and we got in an extra, I think it was, 152 hundred, something like that.”
Proleads spent $25K to $50K in cash to acquire Brisk's assets
“I think it was, I don't know if that's a number is actually official though, but I would say maybe, maybe in the 25 to 50 range.”
Proleads benchmarked its acquisition price against venture term sheets, not revenue
“Yeah, not a revenue. It was more because we were sort of talking with, because we were talking with investors, it was more that like, okay, we have this in the one hand we have, like, we have the investment from investors in the one hand and we have the acquis…”
The Proleads acquisition payout was structured mostly in cash
“So it was mostly cash, but there was also stock.”