The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

5statements match

0resolved → 0open claims → 0supported → 0contradicted →

why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Disclosure

Gansca: 40% of Knotch growth comes from expansion

“About 60% of it has been from new customers just by virtue of being a new company, but about 40% of that has come from upsells and cross sells.”

Anda Gansca Jun 8, 2019 ▶ 5:55 1414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing

Disclosure

Gansca: Knotch spends $45K-$50K in CAC per enterprise customer

“So right now it's pretty crazy cause we're super lean. So we're spending between 45 and 50 K. Okay.”

Anda Gansca Jun 8, 2019 ▶ 8:04 1414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing

Disclosure

Former GE CMO Beth Comstock invested in Knotch

“She then ended up investing in the company, which was amazing.”

Anda Gansca Jun 8, 2019 ▶ 9:40 1414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing

Disclosure

Knotch raised an initial $4M round followed by a $10M second round

“So we did a, an initial round of four and then a second round of 10.”

Anda Gansca Jun 8, 2019 ▶ 10:42 1414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing

Disclosure

Gansca: Knotch team size is almost 30 people

“So the team size is almost 30 at the moment.”

Anda Gansca Jun 8, 2019 ▶ 8:27 1414 $6m in ARR, 3x YoY Growth Knotch Helps Enterprise Brands Measure Their Marketing

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