The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Akar: Influenster has negative CAC because monetized product boxes drive signups
“Customer acquisition for members, our marketing budget for that is almost negative, because we are making money by sending these boxes, which in turn brings us a lot of new members. So what our, what we make money from is actually making our Platform much bigg…”
Akar: Influenster holds 21M reviews, second only to Amazon
“The largest product reviews outside of Amazon. So we have around twenty one million product reviews on our site.”
Akar: Influenster tracking to $15M-$16M in fiscal revenue
“Currently we are at twelve million dollars in bookings and around 10, eleven million dollars in revenue, so we're tracking to around 17, eighteen million dollars in bookings to around 15, sixteen million dollar revenue.”
Akar: Influenster has 4 million micro-influencer users
“We have around four million users at the moment.”
Akar: Influenster shipped 2M products across 200 campaigns in 12 months
“We have around 200 campaigns you know, over 150 logos. We sent over two million products in the past 12 months.”
Akar: Influenster's typical contract size is $80K to $150K
“No, I would say a typical contract size is anywhere between 80 to 150,000 dollars.”
Akar: Influenster spends $500K annually on marketing, entirely on B2B
“Our marketing budget annually is at the moment around half a million dollars. This is mostly B to B. We spend almost nothing for B to C again, because we acquire new members based on. I mean, people talk about, you know, products.”
Akar: Fewer than 10% of Influenster clients churn after first campaign
“If they're not retaining them for the longterm, like, you know, if they, if a client is not coming back after one campaign, we decide, we deem that as like a failure. But again, that, that happens less than 10% of the time.”
Akar: Influenster sees 10% MoM traffic growth post-Google partnership
“You know, we grow around 10% month over month, our traffic since our partnership with Google, and I just want to make sure that that is solid growth that's happening at all times, so I'm always on it.”