The Ledger
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Mokhtarzada: Charging users to save them money creates a fundamental conflict
“And I think there's just, you're fundamentally at odds. If you're trying to charge the user money to save the money at the same time.”
Truebill is not selling user spending data to investors
“And that's just a distraction that, you know, we're well capitalized at the moment, so we're not not pursuing.”
Truebill grew monthly revenue from $500 to $4,000 in month two
“So the first month that we turned on revenue, we did just 500 dollars. The second month that went up to about 4000 dollars.”
Truebill signs up 10k to 15k users per month
“I think last month we signed up about 10 or 15,000 users.”
Mokhtarzada: Truebill stays free for consumers, monetizing via recommendations
“So we keep true will completely free for users. And that opens up a couple of new channels for us in the form of intelligent recommendations.”
Mokhtarzada admits Truebill lacks user volume to meaningfully move partner metrics
“Realistically for none of the companies that we're working with right now, do we have enough volume to move the needle for them to be meaningful?”
Truebill combed standard affiliate networks before pursuing direct partnership deals
“So what we did firstly was we just sort of signed on to Commission Junction and a few other affiliate programs and combed through to see, you know, what would be interesting or more actually what would be contextually relevant for users. And then we just sort …”