The Ledger
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Latka: Trend.io will face high churn from campaign-driven usage
“My gut tells me you're going to have a lot of churn problems because this is so campaign driven.”
Trend.io eliminated its sales team to invest fully in product
“We got rid of the sales team. We invest a hundred percent of the products into the product.”
Trend.io abandoned traditional SaaS subscription pricing for a usage-based model
“In the past, we were your traditional SaaS model, but we noticed that that wasn't going to work well in the space just from trial and error.”
Berrios: Searching influencer databases solves less than a quarter of workflow
“When we were looking at all these other platforms, there were sort of like a database where you would search and find influencers. But tricky part is that that is not even a quarter of the whole process of getting to work with influencers. Searching for them i…”
Trend.io charges $100 per post including full licensing and distribution rights
“All credits are standardized, they're a hundred dollars, and that gets you know, a post from the micro-influencer on their social, but you also get the video or the image with licensing and distribution rights.”
Trend.io built its v1 iOS app via a 500-hour design barter
“My Partner exchange, 500 hours of design with him in order to get our V one for free.”
Trend.io's average customer lifetime value is around $2,000
“We've been with this revenue model for about six months now, so our average lifetime value right now is around the 2000 range so far.”
Trend.io assumes legal liability for brands repurposing influencer content
“Trend is the liable party in between. So it relieves the brand from, you know, Hey, we're good to use this on other channels.”
Berrios: 300 Trend.io creators earned payouts across 3,000 campaign posts
“I would say probably around 300 of those have made at least a dollar, and we've had 3000 campaigns created, so 3000 influencers have created posts through Trend.”
Berrios: Trend.io has served 25 paying brand clients, including Lyft
“Clients that have paid us are about 25 so far, and some of those are, some of those companies are Lyft.”
Berrios: Trend.io grows 40% month-over-month, peaking at 138%
“A year ago, it was nothing. About five months ago, we got our first client, so we've been over 40% month over month, and then our Healthiest month was October to November where we grew a 138%.”
Berrios: Trend.io burns up to $30,000 monthly against $25,000 MRR
“We're burning around 25 to 30 and we're in 25 MRR.”
Berrios: Trend.io has 1,600 active influencers on its network
“We have around 1600 influencers active on the network.”
Trend.io is currently burning $20,000 to $30,000 per month
“We are burning right now. Anywhere from 20 to 30.”