The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Levin: SEMrush Left Its Entire $40M Funding Round on Balance Sheet
“We raised some money, but frankly speaking, we didn't touch You know, this round. It's pretty much all on the balance sheet.”
Eugene Levin Apr 14, 2020 ▶ 2:45 1725 SEMRush Broke $100m in Revenues in 2019
Assertion Supported
Levin: SEMrush employs 800 people and is cash flow positive
“I mean, you see, we have 800 people and we are cash flow positive.”
Eugene Levin Apr 14, 2020 ▶ 25:37 1725 SEMRush Broke $100m in Revenues in 2019
Assertion Supported
Levin: SEMrush has over 5 million registered users
“We have over five million registered users and then, yeah, paying customers would be relatively small percentage of total registered users.”
Eugene Levin Apr 14, 2020 ▶ 11:19 1725 SEMRush Broke $100m in Revenues in 2019
Assertion Supported
Levin: SEMrush is still largely founder-owned and founder-managed
“We we're still business that largely owned by founders, managed by founders and, you know, team of people who they assembled over, over time.”
Eugene Levin Apr 14, 2020 ▶ 28:51 1725 SEMRush Broke $100m in Revenues in 2019
Assertion Supported
Levin: SEMrush Has Over 40 Products in Its Portfolio
“Over 40 right now.”
Eugene Levin Apr 14, 2020 ▶ 13:42 1725 SEMRush Broke $100m in Revenues in 2019
Assertion Supported
Levin: SEMrush has up to 50,000 paying customers and 2 million users
“So we have a more than two million users, adding a lot of new users every month in terms of paying customers. It's Let's say between 30 and 50,000.”
Eugene Levin Nov 9, 2018 ▶ 7:56 1203 SEMRush to hit $80m ARR This Year, Here's How
Assertion Supported
Surfer SEO focuses on on-page content gaps rather than backlinks
“Like these tools are focused more on keyword research and on backlinks analysis, while we are more like a data-driven tool that gathers a lot of information from pages that are ranking the top 10 to tell you whether you are missing something or overusing when …”
Michal Suski Feb 5, 2021 ▶ 2:05 How SurferSEO hit $3m Revenue Bootstrapped Using Chrome Extension, Affiliates
Assertion Supported
SEMrush was a side project for four years before founders fully committed
“So the first version was in 2008. But till 2012, it was more like a hobby. Not, you know, not a serious business, and they used to have other businesses. And only 2012, they like really realized that SEM rush on its own is probably going to be bigger than ever…”
Eugene Levin Nov 9, 2018 ▶ 5:41 1203 SEMRush to hit $80m ARR This Year, Here's How
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