The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 12 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Assertion Supported
Corthout: HubSpot's free CRM lacks deep mailbox integration and automation
“They don't scrape email signatures. The connection with the mailbox is, is, is much, much less there. We have some more automation.”
Jeroen Corthout May 28, 2017 ▶ 10:04 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Insight
B2B buyers distrust small startups due to data permanence fears
“People have issues trusting small companies, even if they have great products they're always like probing you, like we, we've been through that, and now it's better but I remember a lot of calls where people are like so how many customers do you have? Because …”
Jeroen Corthout May 28, 2017 ▶ 7:11 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Prediction Not checkable as stated
Corthout: Salesflare will never compete with HubSpot on distribution
“Of course, HubSpot's distribution channels are huge and we'll, we'll never be able to compete with that.”
Jeroen Corthout May 28, 2017 ▶ 12:16 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Assertion Not checkable as stated
Salesflare has lost only three paying customers to date
“Three, I think.”
Jeroen Corthout May 28, 2017 ▶ 12:54 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare has raised $250K toward a $350K convertible note round
“We're currently doing another convertible rounds, like a real one with investors. For how much? We've raised 250 K now. And we're going to three 50.”
Jeroen Corthout May 28, 2017 ▶ 5:48 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Assertion Not checkable as stated
Salesflare converts 5% to 10% of free trials into paying customers
“That very much depends. We're somewhere between five and 10%. It varies week to week.”
Jeroen Corthout May 28, 2017 ▶ 16:12 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare raised $700K primarily through loans, grants, and subsidies
“I think we've raised, if you take in loans and everything, subsidies I think we've raised around let me think. I think 700 K.”
Jeroen Corthout May 28, 2017 ▶ 5:00 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare received a $25K equity-free grant and a convertible loan
“So the one was 25 for no equity, nothing, nothing attached in the end. And the other one took a convertible loan.”
Jeroen Corthout May 28, 2017 ▶ 4:37 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare charges $30 to $35 per month per user
“So we sell SalesFlare in a licensing model, which is really, really straightforward. Just 30 a month when you pay annual and 35 a month when you pay monthly.”
Jeroen Corthout May 28, 2017 ▶ 2:32 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare limits paid advertising to distributing content via Facebook
“No, no, we don't do so much paid advertising. We only do paid advertising to distribute our content better. And that's on Facebook mostly.”
Jeroen Corthout May 28, 2017 ▶ 14:35 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Assertion Not checkable as stated
Salesflare has surpassed 100 paying customers
“We're past the hundreds.”
Jeroen Corthout May 28, 2017 ▶ 6:56 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
Disclosure
Salesflare hit 100 customers with a six-person team
“Ah, so it's three people currently working on building the product, and three people on selling the product, and delivering customer service, and all this kind of stuff.”
Jeroen Corthout May 28, 2017 ▶ 8:29 673: Getting Your First 100 Customers with Salesflare CEO Jeroen Corthout
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