The Ledger
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RocketReach claims 85% accuracy compared to Email Hunter and Data.com
“If you use something like email hunter and data.com, the, you know, the accuracy is going to be around the 40 to 50% mark, whereas ours is 85%.”
Nassar: Clearbit and Seamless.ai Miss Professional-to-Consumer Links
“You know, rocket reach seamless.ai clear bit. There's several of them that exist out there. And a lot of them use the same kind of waterfall of vendors that exists, but what they're not doing is they're not tying the professional profile with the consumer prof…”
RocketReach acquires 100 percent of its users through free SEO
“Most of our, in fact, like a hundred percent of our user acquisition now, Is through completely through SEO and it's free.”
Shanbhag: RocketReach has 300,000 registered users
“300,000 right now is the number of registered users. They're not all paid users.”
Shanbhag: Lead gen vendors inevitably get blamed for customer pipeline failures
“This is, you know, as long as you're providing leads and you're not in control of the pipeline, you are
You know, you are inadvertently going to be held responsible for things that are out of your control.”
Shanbhag: Lead gen model would have required VC and sales hires
“You know, I think that it makes, so if we had gone with the lead generation model, I think that we, it would have made sense for us to raise money, scale a sales team, and then grow revenue that way.”
Shanbhag: RocketReach does not collect data via browser plugins
“Connectifier also used their browser to collect a lot of the data, and from, you know, the plugin to collect a lot of the data from the user's browsers, which we actually do not do at all.”
Datanyze, Mattermark, or Hoovers secretly uses RocketReach data
“One of the people that you mentioned actually uses our data.”
Shanbhag: RocketReach rejected institutional seed term sheets to bootstrap
“Seven 50 K institutional investors got terms from two of them. And the terms are just not favorable enough to continue. And our growth curve was so good that we knew we would, we were going to be profitable in like a month, month and a half. So about like six …”
Shanbhag: RocketReach will hit tens of millions in revenue in 2017
“Yeah, we won't get there in 2016, but you know, next year at some point we'll be in, you know, we'll be in the tens, right? Of millions of dollars.”
Shanbhag: RocketReach gross margins are around 80%
“So start of this, so we would say yes, about 80 ish percent. Yes.”
Shanbhag: RocketReach operates with zero marketing and sales costs
“These, the contact lookup model is relatively high margin especially because we have no, like, no marketing costs, no sales costs.”
Shanbhag: RocketReach sustained high double-digit growth since March 2015
“Ever since March of 2015, we've had, you know, double digit growth high double digit growth, and that's continued to continue to occur.”
Shanbhag: RocketReach generates approximately $70 monthly revenue per user
“The per user revenue per user monthly revenue is about 70 dollars. So that's actually accurate.”
Shanbhag: RocketReach repositioned from lead generation to sales productivity
“So we decided that, you know, the direction that we want to go with the company is not a lead generation you know, not lead, not a lead generation play, but a more of a productivity play.”
Shanbhag: RocketReach revenue is 40% API and 60% consumer subscriptions
“I think it's like 40% API, 60%. Consumers, and then internationals, somewhat similar, actually, 60% US, 40% international.”
Shanbhag: RocketReach pilot saw $3k-$7k deals but churned in months
“So the amount of money that we were getting per per delivery of data set was somewhere between 3000 to 7000 dollars, right? And the thing is that they wouldn't last for more than two to three months because eventually they're, they would eventually they would …”
Shanbhag: Contact data space is too crowded for VCs to predict winners
“I think that the space is extremely crowded, right? I can understand the reluctance that these people have because there are so many companies sort of trying to do something similar, it's really hard to predict who the winner is going to be.”
Shanbhag: RocketReach ARPU is around $70 per month
“Average is somewhere, it's around the 70 dollar mark.”
RocketReach average customer lifetime is about six months
“The average customer lifetime is about six months.”
RocketReach gross monthly customer churn is under 10%
“So ours is in the less, less than 10% range.”
Shanbhag: RocketReach made only $15 in total revenue by December 2015
“December, you know, end of December, 2015, our revenue was 15 dollars.”
Shanbhag: RocketReach grows at high double-digit month-over-month rate
“It's in the high two digit percentage.”
RocketReach customer acquisition cost is under $30
“Our current customer acquisition cost is approximately, you know, is less than 30 dollars, right?”
Shanbhag: RocketReach Surpasses 120,000 Customers
“As you mentioned, we have more than 120,000 customers as of this morning.”
Shanbhag: RocketReach sources data via AngelList, Crunchbase, and web spiders
“Yeah, I mean, we're using Angelless Crunchbase those two things for sure. But then the other ones are, a lot of them are spiders. So they're basically just looking at open HTML pages.”
Shanbhag: RocketReach operates with a team of five people
“So it's five people right now. Three, there are three co-founders and then there's one sales person and one customer service person.”