The Ledger
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Polygraph Media is considering taking equity stakes in client businesses
“We're having some discussions about some of that, about whether or not we should own the equity, you know, for the entities.”
Facebook ad management fees will compress as basic problems are solved
“So what you see is over time, the fee drops because there's more entrance in the market and people solve some of the basic problems. And so we anticipate that with Facebook also, but right now we're about 10%, but when we release SAS, it won't be 10%. It'll be…”
Polygraph Media claims it can prove attribution for half of client revenue
“And so we're, we can prove about half, half of the revenue that a lot of our clients get when we have that level of data.”
Treadaway: Polygraph Media charges around a 10% fee on ad spend
“Yeah, so we're about a 10%. It varies based on client and if we're getting more involved in some other ways.”
Treadaway: Polygraph Media managed roughly $10 million in ad spend over 12 months
“I would say in the ballpark of ten million dollars in ad spend, something, something to that effect.”
Polygraph Media generates roughly $1 million in trailing twelve-month revenue
“It's in the ballpark. I mean, it, there's some things on the strategy side that we will do that might bump that up a little bit, but more high touch kind of professional consulting stuff.”
Polygraph Media's initial SaaS product stalled under $100k in monthly revenue
“Yeah, it wasn't, it was less than a hundred grand a month. It was not taking off.”